Conversion Rate Optimization
Turn More Visitors Into Customers
Why do some site visitors take "the most desired action" and others just don't convert? Is there a difference in conversion rate between visitors coming from paid search or organic search? Which keywords yield the most conversions?
What should the call-to-action be? Should you use an image of the product or a photo of a person using the product? Will using "Submit" or "Get It Now!" on the action button get more clicks? Should the button be green or blue?
The only way to find out is to test it. And then test it again.
Our Strategy & Approach: Data-Driven, User-Focused Experiences
Conversion optimization is one of the most powerful tools in marketing ROI. An improvement in conversion of a tenth of a percent can translate to thousands of dollars or an increase in qualified leads.
Our conversion specialists are experts at helping you make every click count. We fuse best practices of marketing, user experience, IT and customer operations to ensure that every web page, every product offer, every service offer, and every interaction between your site and your customer is both streamlined and inviting.
We look at a number of inputs when deciding on a test strategy:
- Data collection and processing - geographic, context, frequency, demographics, behaviors
- Optimization goals - advanced analytical methods to make better decisions
- Business rules - one optimization framework with adaptable targeting
- Real-time decision making - place visitors into segments and select the best offers
- Statistical learning - analyze huge datasets to ensure results are repeatable
Our Services: Deliver Compelling Post-Click Experiences
Clicks and Clients will customize a conversion plan for your web site that emphasizes the most rational and relevant factors that influence conversion, including:
- Clearly distinguish specific conversion goals
- Superior site content that clearly targets the conversion goal
- Increase usability to reduce barriers and abortion rate
- Solid navigation structure to help users find and browse without thinkingf
- Increase trust level of visitor with credibility signs
- Use attention, interest, desire and action to streamline conversion
We work with a variety of testing platforms, like Google Website Optimizer, LiveBall, Visual Website Optimizer and others. We'll recommend a solution if you're just getting started with testing and optimization.
And if you need support for creative services (design, copywriting) we do that, too. We can also work with your in-house team.
Contact us today to find out more about our Conversion Optimization services and a free review of your highest-volume landing page!
