PPC Management

The PPC Game Is Complex. It's Competitive. And It Changes Every Day.

Keyword build-out. Program and campaign structure. Bid and position strategy. Setting keyword match types-negative, broad, exact, phrase.

Then there's writing ad copy. Landing page selection. Setting conversion goals. Monitoring click-through rate and bounce rate. Achieving a high Quality Score.

You also have to decide where to place ads and how much to spend.

Then there's the daily monitoring and maintenance. Testing. Tweaking

Ugh.

That's a Lot to Manage

Let Clicks and Clients take the pain out of PPC marketing! Call us if:

• You spend more than $10,000 per month on pay-per-click
• You advertise anywhere on Google, Yahoo or MSN
• You're not tracking, reporting and reviewing your marketing and website performance data
• You don't have the tracking tools to gauge traffic flow
• You're too busy to deal with all the details of your online marketing program

Our Strategy & Approach: The Game Plan Is Simple

We review your current program to find quick-wins and hidden opportunities. We follow that with a sound setup, dynamic data tracking, daily monitoring, comprehensive reporting and real-time campaign adjustments to maximize your marketing ROI.

• We track absolutely every aspect of your traffic flow
• We find specific keywords that cost less and convert more
• We place bids on terms with immediate sales potential
• We optimize landing pages to precisely match keyword bids

Our Services: Strategy, Set-Up, Optimization

PPC Strategy & Program Plan

We start with discovery: Business goals. Marketing priorities. Competitive assessment. Baseline results. Goals and success metrics. Implementation plan and calendar.

PPC Media Plan

Before we place media: Research on searcher behavior. Keyword strategy. Selection/prioritization of ad networks. Geo-targeting strategy. Ad formats. Budget allocation.

Account Set-up / Refinement

We can set-up or restructure your account: Campaign/ad group/keyword structure. Budgets and bids. Billing and contact preferences.

Ongoing PPC Campaign Optimization

We find ways to optimize: Performance analysis and optimization of consolidated program data. Automated bid management. Continual testing of keywords, ad copy, match types, bids, position, landing page selection, etc.

Results Reporting

We pick apart the data: Comparative results. Spotting trends. Understanding what the data means and what to do.

Program Management

We keep you in the know: Monthly review calls or meetings. Quarterly & Annual Reviews. Client feedback. Program improvement plans. Expansion ideas.

Contact us today to find out more about our PPC Management services and to set-up a free review of your current PPC program.